Hedgehog food (Cefnsuran Farm LD7)

One tub of Brambles Crunchy Hedgehogs Food. I have hedgehogs in my garden, but they never choose to eat this, despite the label on the packet. Does anyone else have hungrier hedgehogs or any other sort of livestock that might eat it? It is not in the original bag as I tipped it into this plastic tub to keep it airtight, but I guess there would be more information about it online. Contactless collection from one-and-a-half miles outside Llangunllo NOT Cefn Suran.